ADVERTISERS AND AGENCIES
Advertisers and agencies generate leads and drive sales
thru a variety of performance-based delivery methods and pricing models.
- Brand Marketing
- Direct Response Advertising Network
- Mutiple Delivery Methods
- Performance-based pricing
- Proprietary Optimization Technology
- Scalable Results
Advertising.PK's comprehensive direct
response solution, providing marketers with the ability to generate leads
and drive sales through a variety of delivery methods and performance-based
pricing models. An early leader in performance-based online marketing,
Advertising.PK Direct is the result of Advertising.PK five-year track
record for delivering tangible results to thousands of direct marketing
clients.
Advertising.PK Direct assesses the unique needs of each client and develops
a high-impact program to deliver measurable, scalable results based on
key performance metrics. Each campaign is backed by advanced targeting
and optimization technology to ensure that clients achieve their online
objectives.
The Advertising.PK
Direct Approach
The Advertising.PK Direct approach sets Advertising.PK
Media apart from its competitors and provides a proven model for Internet
direct marketing success.
Strategy
Through a highly consultative process, Advertising.PK
Direct seeks to understand each client’s key objectives and performance
metrics and then recommends a campaign solution tailored to deliver maximum
results.
Targeting
Based on the campaign strategy, a media plan is developed to identify
the most targeted placements within Advertising.PK large network of publishers.
Behavioral targeting presents consumers with relevant ads based on actions
they have taken in the past.
Creative Consultation
Advertising.PK provides creative recommendations
prior to and throughout each campaign, and can also suggest creative development
resources.
Conversion Tracking
Every Advertising.PK campaign is set up to track key
performance metrics in real time, using Advertising.PK Media’s proprietary conversion
tracking technology.
Campaign Optimization
Proprietary optimization technology automatically modifies delivery of
ads based on actual campaign
performance.
Delivery Methods
Web Marketing
Web marketing leverages the extensive reach of
the Advertising.PK Advertising Network to provide marketers with the ability to present
direct offers to a large audience using standard ad units such as banners,
buttons, skyscrapers, leaderboards, pop-unders and rich media.
Targeting
Web marketing delivers the audience most likely to respond to
a direct marketer's message through targeting across multiple content
channels with demographic and psychographic segmentation.
In addition, web marketing provides user-specific targeting through
a variety of methods, including: behavioral, geographic, demographic,
day-part, domain, frequency, and operating system.
Optimization
Proprietary optimization technology is employed on every Advertising.PK campaign to modify placement
of ads to their most efficient locations based on actual campaign performance.
This ensures a marketer’s budget is maximized to meet or exceed the
desired campaign performance metrics.
Co-registration
Advertising.PK co-registration helps marketers
build proprietary lists of qualified opt-in e-mail addresses quickly and
efficiently on a cost-per-lead basis. Quality publisher partners, the
ability to ask custom questions during the co-registration process and
a filtering process combine to make Advertising.PK the industry’s leading co-registration
provider.
E-Mail Marketing
Utilize e-mail marketing in a variety of impactful ways to generate
leads and drive sales, all based on 100%
CAN-SPAM compliant methods, including:
Advertising.PK
House List
Identify, reach and build relationships with consumers by utilizing
Advertising.PK’s proprietary list of more than
100,000 consumer e-mail records.
Network Publishers
Generate a high volume of leads directly on a marketer’s site
or a page hosted by Advertising.PK, generated from e-mail delivered
by Advertising.PK’s CAN-SPAM compliant partners.
List Services
Target highly qualified prospects on a large scale, with opt-in
e-mail from a select group of business and consumer list partners and
managed by Advertising.PK’s team of experienced e-mail
marketing professionals.
Contact Information
For more information, contact the Advertising.PK group at
(+9221) 2475277 - 2411824 or 0321 2420530 - 0300 8223935.
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